Overall communication policy for Dansk AM Hub

Dansk AM Hub aims to inform and communicate openly about our work, projects, and results.

Objectives

The objectives of Dansk AM Hub’s communication are to create

• Awareness of AM and to increase knowledge of the technology among Danish companies, with a particular focus on small and medium-sized enterprises.
• Knowledge sharing about the projects initiated by Dansk AM Hub, so that the knowledge gained is made available to all interested parties.
• International awareness of AM in Denmark.

Principles for communication

Dansk AM Hub’s principles for communication set out the overall positions and guidelines for how we work with communication:

Openness

Dansk AM Hub is transparent and open about our activities. Dansk AM Hub is proactive and seeks dialogue with potential partners and companies.

Engagement

Dansk AM Hub is actively involved in the projects we initiate together with partners. We expect partners to be strongly committed to the projects and to work to ensure that they create the greatest possible knowledge and value for the companies participating.

Impact

Dansk AM Hub strives to set the agenda regarding the opportunities offered by new technologies such as Additive Manufacturing. Our goal is to strengthen the competitiveness of Danish industry and sustainable manufacturing by promoting the use of Additive Manufacturing and 3D printing.

Communication and knowledge sharing

Dansk AM Hub actively makes the knowledge generated by the various projects and activities available to everyone.

Target groups

Dansk AM Hub’s primary target group is decision-makers in small and medium-sized Danish industrial companies, but there will also be initiatives with a broader scope to increase general awareness of AM.

Roles and responsibilities

The Chair of Dansk AM Hub represents the Board in relation to the public, and the Director represents Dansk AM Hub in relation to the public. Employees are responsible for actively contributing to the communication of tools, knowledge, and results as an integral part of their work.